Thanks to Twitter, and specifically fellow copywriter Andrew Arnold, I’ve found this admirably cross article in The Publican, by 2009 Beer Writer of the Year Pete Brown. (What a terrific job to have, by the way.)
Pete has been driven to distraction (and, presumably, to drink) by the trend for pub chain companies to avoid the name ‘pub’ in favour of some hideous euphemistic banality like licensed catering outlet or kitchen & eating rooms.
In the article, he resists ‘a sentimental, pub-loving position [to explain] why this campaign to erase pubs is a Bad Thing.’ Which is kind of a shame: I’d like to hear that position expressed.
Instead, he opts, pragmatically, for an argument ‘corporate types’ will understand, about the competitive advantage a ‘pub’ has over every other ‘licensed catering outlet’ in the world. And of course he’s absolutely right.
I suppose there’s a wider question about whether those anonymous, brightly lit monstrosities, gaudily badged with names like Harvester or Chef & Brewer, actually deserve the name of ‘pub’. These chains seem expressly intent on excising any atom of charm, warmth or individuality that might give them the right to that hallowed name. Licensed catering outlet often seems about as much as they deserve.
But then maybe if the companies involved could understand (or, in Whitbread‘s case, just remember) what makes the British pub such a beloved element of our culture, they might stand half a chance of creating environments that don’t induce a dizzying impulse towards violent suicide immediately upon entry.
Filed under: Downright ugly, Good words, Tone of voice
You’re telling me