Subbing the world

Righting copywriting wrongs, one word at a time

Eagle-Eyed Reader Of The Month Award

Samsung Galaxy press ad typo

The prize goes to my sometime client and fellow tweeter, Belfast-based graphic designer Gareth Hammond, for this one. He sent me these shots of a recent press ad for the Samsung Galaxy S phone.

Normally, when someone says they spotted a typo, it’s quite a mundane affair, unless the word ought to have been something like ‘shot’ or ‘bigger’.

But this one is definitely embarrassing, albeit not for that sort of tittery reason. Gareth also supplied a close-up, thank heavens:

Galaxy S typo close-up

I mean, if you’re going to put a shot of your product in an ad, it probably makes sense to check that everything on it is right. You wouldn’t use a shot of a car if it had a flat tyre, would you?

Silly Samsung. Clever Gareth.

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Filed under: Contributions, Typos

2 Responses

  1. Tim says:

    Blimey, that is eagle-eyed.
    At least it was an a and not a u.

  2. […] I said earlier that I don’t tend to post about typos, as they’re usually pretty mundane. […]

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