Subbing the world

Righting copywriting wrongs, one word at a time

And the prize for Most Bizarre And Misplaced Dirty Harry Reference goes to…

"Go ahead, make their day"

…my local Esso garage. Quite how you get from Clint Eastwood blowing away a gang of stick-up men in Sudden Impact to the impulse purchase of a cheap bouquet is rather beyond me.

(Don’t you also love the weasliness of ‘make their day’? Some bright spark in a meeting somewhere said, ‘Isn’t “her” a bit limiting? And possibly sexist?’)


Filed under: Confusing

4 Responses

  1. Nick Asbury says:

    It would be nice if this started a trend for film quotes as straplines.

    “Who the f-ck do you think you’re talking to?”

    “You can’t handle the truth!”

    “You’ve got to ask yourself one question: ‘Do I feel lucky?’ Well, do ya, punk?”
    National Lottery

  2. reedwords says:

    Sorry Nick, I should have explained: comments are not permitted to be funnier than the original post. Makes me look bad. I understand that you weren’t aware of this rule, but please observe it in future. Thank you.

  3. Nick Asbury says:

    Apologies – I’d like to withdraw the previous comment, except for the National Lottery bit, which probably wasn’t as funny.

  4. reedwords says:

    Unfortunately, it was all very funny. But we’ll let you off this time.

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