Subbing the world

Righting copywriting wrongs, one word at a time

Vowel movements

I said earlier that I don’t tend to post about typos, as they’re usually pretty mundane. ‘Unless,’ I said, ‘the word ought to have been something like “shot” or “bigger”.’

As is the synchronicitous way of things, shortly after that post I found myself poring over the takeaway menu from our local Indian restaurant, wondering what to have for dinner. The item below caught my eye – for all the wrong reasons, obviously.

Indian menu typo

An embarrassing slip for any restaurant to make. Given the traditional caricature of Indian food, and its gastrointestinal ramifications, this does seem especially unfortunate. But still very appealing to the schoolboy element of my sense of humour.

(The takeaway, by the way, was delicious. If you’re around my part of Surrey, I heartily recommend The Dorking Brasserie. But perhaps not their proof-reader.)


Filed under: Typos

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