Subbing the world

Righting copywriting wrongs, one word at a time

Don’t try to pretend this is an accident

Reuters 'Gay/Dix' headline

Credit for spotting this one from Reuters goes to Doug Bebb, Web Editor at the NSPCC. Thanks Doug.

‘Nuff said, really, except that I find it difficult to believe this wasn’t written with a knowing titter.

As Doug says in his email, it’s reminiscent of that famous (if disputed) bit of Brian Johnston commentary, when he apparently announced during a 1976 Test match that, ‘The batsman’s Holding, the bowler’s Willey.’ The things words will do to you if you don’t keep an eye on them. Shocking.

Well, anyway, it’s lunchtime now, so I’m off for a hot roll with the wife. Cheerio!


Filed under: Contributions, Double meanings

Let's start with this blog. The name's just not right, is it? It's much wider than sub-editing. It's just as often about words that are technically correct, but tonally all over the place. Oh well. Anyway, please feel free to send me your own examples of horrible copy (but please, no more erroneous apostrophes): mike[at]


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